LIFE AT SOFTONIC

By Scott Arpajian, 2nd September 2016 | It was a summer of gaming hits and the biggest hit by far was Pokémon GO. The game went gangbusters on mobile devices everywhere, and the hype around Niantic’s new mobile take on an age-old favorite reached epic proportions. At its height towards the end of July, Pokémon GO had 45 million daily active users: ... View more

  • Game Hype: Lots of Promises, But Consumer Experiences Fall Short

    Game Hype: Lots of Promises, But Consumer Experiences Fall Short

    By Gino Micacchi, 5th August 2016 | In today’s gaming world, the hype leading up to a launch is no small event. Take for example Pokemon Sun and Pokemon Moon – it’s the middle of the summer of 2016 and Nintendo fans are already digging into product details hoping to be the first to have a sneak peek into the new Pokemon ... View more

  • Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked

    Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked

    By Scott Arpajian, 25th July 2016 | Mobile gaming is more popular than ever, and whether it’s the Pokemon Go phenomenon or the Angry Birds feature film, these games have captured consumer attention and dollars.  By 2020, mobile phone gaming penetration in the United States is forecasted to hit 63.7% – an increase of 8% from 2016. Typically, mobile games operate under a freemium ... View more

  • Introducing the Softonic Better Life App Challenge

    Introducing the Softonic Better Life App Challenge

    By Jennifer Woodard, 15th July 2016 | The Mobile World Centre in Barcelona became a focal point for creativity, innovation and passion for apps last night when developers from Europe and as far away as Asia and Latin America came together for the kick-off event of the Softonic Better Life App Challenge. Developers, hackers and techies of all types presented their best ideas to ... View more

  • Results from Our Virtual Reality Adoption Survey: Will VR Live Up To the Hype?

    Results from Our Virtual Reality Adoption Survey: Will VR Live Up To the Hype?

    By Scott Arpajian, 10th May 2016 | Virtual reality technology has been around for quite some time. But, consumers are just now starting to embrace it. The possible applications of virtual reality have been hyped heavily this year: everything from rom gaming and movies, to business and health applications. The frenzy was capped by the release of Facebook’s Oculus Rift this March. ... View more

  • Softonic Bolsters Executive Team with New Vice President of Human Resources

    Softonic Bolsters Executive Team with New Vice President of Human Resources

    By Alma López, 4th April 2016 |   We are very pleased to announce that Marta Rebull has joined the Executive Team as Vice President of Human Resources at Softonic. Marta joins Softonic from Privalia, a leading ecommerce company operating in both Latin America and European markets, and brings a wealth of global experience in running successful teams in both startups and ... View more

  • Networking @ MWC - What a Blast!

    Networking @ MWC – What a Blast!

    By Enric Oon, 26th February 2016 | What an amazing time we all had at the 180 degrees Networking Event at MWC16! We hope everyone did find new connections and exciting inspirations for your ventures in 2016, and had a ton of fun unwinding to blue wine, tapas and the Spanish guitar. Here’s to a great 2016 with wonderful ideas, amazing innovations, and ... View more